Forbes: Lessons From Family Business Thinking For Venture-Backed Founders
Elizabeth Marston shares four lessons from 20+ years running a Napa Valley vineyard, and how they make venture-backed companies more durable.
Forbes: When Enthusiasm Isn't Enough: The Pivot Signal Every Founder Must Recognize
Business leaders from Forbes Business Council reveal 19 warning signs that it's time to pivot your strategy...
Business Outstanders
Elizabeth Marston, Founder of Sotera, is featured among 11 women business leaders transforming business globally — using technology to protect fine art and cultural heritage at Lloyd's of London.
Sotera Closes Angel Round to Transform Fine Art and Cultural Asset Insurance
There is an untold reality about becoming a founder that rarely gets spoken about plainly. You have the big idea — and then what? Sotera Founder Elizabeth Marston shares seven honest lessons from her journey: from a leap of faith across the Atlantic and losing her home in the California wildfires, to pitching a seed of an idea at Cambridge and co-founding an InsurTech company at Lloyd's of London.